Michael Sam has a reality show releasing that the teams around the league were unaware of before the draft, but the NFL sure knew that he would have a show about his experience and life. Sam reached a deal with Oprah’s network to publish a documentary on his life, but the St. Louis Rams were not aware of the deal until the day after they selected him in the draft.
If the Rams were interested in taking him in the draft, they could have done a little bit more research in order to find that out. If the league knew about it, then the rest of the teams should have known about it.
The extra cameras that will be following him around and extra attention that he will be getting could be a distraction for the team and the locker room. Either way, he needs to prove himself on the field as a football player to make the roster. In the end, it should all come down to that. If he performs on the field, then he makes it in the NFL. If he is unable to make plays, then he will be roaming the free agency wire.