Tony Romo has long been known for his sponsorship deal with starter. If it weren’t for Tony Romo I wouldn’t even know Starter was still around having peaked in the 90′s with their awful clothing and jackets that were so unexplicably popular.
But it’s a new ad that shows Tony Romo working out and lifting weights, and a little cross fit style workout too. While you’re watching this video montage mixed in with clips of Tony sitting on a bench staring into the camera you hear him say the following.
“People focus on what we haven’t accomplished. They focus on mistakes, the near misses, the heartbreaks. People say we haven’t succeeded. People say we haven’t won a championship. People critique our lives. People say we get too much praise. People are focused on what we haven’t done. That’s what I’m focused on too.”
Now this is a typical ad. We’ve seen many athletes before do a commercial like this. For instance LeBron James’ “What Should I Do?” commercial for Nike is a good example, though their ad was a lot more creative and addressed specific people/critics and comments. But I mean lets face fact this is Starter vs Nike, I’m just impressed Starter made a TV commercial.
But it is an ad that certainly will have Dallas Cowboys fans psyched. Tony pledges that he is focused on what he hasn’t done, win a championship. And it shows the drive and determination that Dallas fans have felt that he lacks.
Tony Romo has received criticism from fans and sports personalities a like for his off field decisions. Whether it be his focus on golf in the offseason, his celebrity dating escapades, or his trip to Cabo during the 1st week bye of the playoffs, followed by losing in the Divisional round.
But Tony Romo is married with a baby now, so maybe this is the start of a new era for him and the Cowboys. Although given his age maybe a brief era.